About
Avid /ˈæv.ɪd/ - showing great enthusiasm for or interest in something.
Sam Gracie Tillbrook, from London, UK, known professionally as Avid Beats, is a versatile music producer and mixing engineer; singer/songwriter; instrumentalist; and video and podcast editor. His extensive catalogue includes hundreds of original works and collaborations with independent artists and producers from around the world.
From a young age, Sam has been captivated by sound. He was inspired to start making music in the summer of 2017, after listening to 2010s EDM and trap music, and wondering how it was made. He instantly felt addicted to the way music allowed him to express himself so freely. The name "Avid" perfectly describes his passion and love for music.
Each of Sam's projects tells a specific story. Something he finds when looking back on past creations is the way a piece of work can make him feel the same profound way he did when he made/wrote it. The opportunity to experiment is one of the things he finds most exciting about music and art in general. Sam's creative approach allows him to stay open to hearing and exploring new styles; and pushing boundaries, while retaining his distinctive sound. Sam's love of sound and audio has led him to create his own field recorded and sound designed samples, ranging from drum and percussion hits to melodic elements, which he uses in a multitude of his works. He has published tens of sample packs for producers over the course of a few years.
Discussing topics such as mental health, the environment and veganism, Sam's lyrics are authentic and from the heart. He writes many of them in nature, which is one of his biggest inspirations. He also loves to link his emotions and feelings to things that he sees and experiences while spending time in nature. Sam's connection with nature is not limited to music. Since 2023, he has been a key part of the campaign to save his local Park, Whitewebbs, as part of the Guardians of Whitewebbs campaign.